''Cooking the Design''
As part of the project "Cooking The Design,’’ in partnership with Spanish magazine Interiores, Roche Bobois asked eight of the most renowned Spanish interior designers to create a window display for eight Roche Bobois showrooms.
The project’s mission was to "cook the design" according to a recipe that would be unique to each participating designer, bringing together architects and decorators Patricio Ballesty, Manuel Espejo, Ricard Trench, Pepe Leal, Sara Folch, Adela Cabré, Erico Navazo, and The Room Studio. Their creative visions were respectively brought to life in Valencia, Marbella, Barcelona, La Coruña, Bilbao, Girona, Madrid and Alicante.
Eight scenographies, each with a distinct atmosphere, were created with the constraint of using three pre-determined models as ‘’ingredients’’: the Profile sofa, the Pixl bookcase and the Octet cocktail table.
This innovative and ambitious initiative reaffirms Roche Bobois’ support of cultural and artistic projects.