Roche Bobois

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DISCOVER THE ROCHE BOBOIS TV ADVERT

DISCOVER THE ROCHE BOBOIS TV ADVERT

Shot at the Palace Brongniart at Place de la Bourse in Paris, the commercial conveys Roche Bobois’ perception of French luxury as being fresh, bold and full of joie de vivre

The execution: in light graceful moves, six spirited women push into place almost a hundred different pieces from the Mah Jong sofa collection, one of the brand’s most renowned products, to make a sofa-based swimming pool in a vibrant and colourful show. 

The rhythmic and elegant production was brought to life by Wendy Morgan, produced by Slowdance and accompanied by music by ATOM, one of the members of renowned electro group C2C from Nantes in France (part of his ‘Parrad’ band). 

The film expresses Roche Bobois’s unique positioning and its commitment to extending its particular brand of ‘French Art de Vivre’ around the world. 

 

Latest news

Projects exhibition of the Roche Bobois Design Award Competition in NYC, USA
Roche Bobois

Projects exhibition of the Roche Bobois Design Award Competition in NYC, USA

Roche Bobois recently partnered with New York’s Parsons School of Design

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Roche Bobois partner of Bol d'Or Mirabaud 2018
Roche Bobois

Roche Bobois partner of Bol d'Or Mirabaud 2018

The Bol d'Or Mirabaud is the largest regatta in the world in closed basin.

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Beijing International Furniture Fair
Roche Bobois

Beijing International Furniture Fair

Roche Bobois is pleased to participate in the Beijing International Furniture Fair (BIFF) 2018

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Press Day of the “Globe Trotter collection” designed by Marcel Wanders, in NYC
Roche Bobois

Press Day of the “Globe Trotter collection” designed by Marcel Wanders, in NYC

Roche Bobois hosted an exciting press day to discover the new Globe Trotter collection

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Roche Bobois opens in Guangzhou China
Roche Bobois

Roche Bobois opens in Guangzhou China

Roche Bobois continues its development in China

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Roche Bobois moves to Ekaterinburg, Russia
Roche Bobois

Roche Bobois moves to Ekaterinburg, Russia

The brand celebrated the opening of their third store in Ekaterinburg, Russia, in Oural.

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Inauguration of the first store in Guadeloupe
Roche Bobois

Inauguration of the first store in Guadeloupe

Roche Bobois moved to Pointe-à-Pitre (Jarry).

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The brand’s second store opening in Vietnam
Roche Bobois

The brand’s second store opening in Vietnam

After the opening of the first store in Ho Chi Minh, Roche Bobois opened its doors to Hanoi.

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Roche Bobois opens its first store in Vietnam
Roche Bobois

Roche Bobois opens its first store in Vietnam

Roche Bobois inaugurated its very first store in Ho Chi Minh City, Vietnam.

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Roche Bobois moves to the heart of Miami’s Design District
Roche Bobois

Roche Bobois moves to the heart of Miami’s Design District

Roche Bobois opened the doors to its third store in Miami, at the heart of Wynwood Design district.

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Third store opening in New York, USA
Roche Bobois

Third store opening in New York, USA

Roche Bobois opened its third space in the heart of Manhattan, New York in the Upper West Side.

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Jean Paul Gaultier at the Montreal Museum of Fine Arts
Roche Bobois

Jean Paul Gaultier at the Montreal Museum of Fine Arts

Jean Paul Gaultier’s Love Is Love evening celebration at the Montreal Museum of Fine Arts

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