INTERNATIONAL MILAN FAIR 2016
The Milan furniture fair is an important event in the design world and provided the perfect opportunity for Roche Bobois, which generates more than half its revenue internationally, to meet its partners who come from all over the world. At the fair, the brand presented a selection of pieces from its upcoming autumn-winter 2016 collection.
The new autumn-winter 2016 pieces are as bold as ever. They play with volumes, colours and materials; the vibrant collection is aimed at to creating an element of surprise and evoking inspiration.
The ODEA armchair, designed by Roberto Tapinassi and Maurizio Manzoni, has an organic design and elements which resemble the petals of an open flower.
Bina Baitel’s design for the ASTRAGALE sideboard features a beech-moulded pattern on the facade that pays homage to classic Haussmann interior architecture - with a modern twist.
This year Roche Bobois also celebrated the Mah Jong sofa, which was designed in 1971 by Hans Hopfer and has since become the brand’s most iconic model. Roche Bobois recently released a TV advert, ‘The Swimming Pool,’ which centers around the Mah Jong sofa and conveys Roche Bobois’ view of French luxury as being fresh, full of life and innovative.
By broadcasting this captivating advert, Roche Bobois once again demonstrated its unique ability to spread the powerful notion of the ‘French Art de Vivre’ around the world.