DISCOVER THE ROCHE BOBOIS TV ADVERT

Shot at the Palace Brongniart at Place de la Bourse in Paris, the commercial conveys Roche Bobois’ perception of French luxury as being fresh, bold and full of joie de vivre

The execution: in light graceful moves, six spirited women push into place almost a hundred different pieces from the Mah Jong sofa collection, one of the brand’s most renowned products, to make a sofa-based swimming pool in a vibrant and colourful show. 

The rhythmic and elegant production was brought to life by Wendy Morgan, produced by Slowdance and accompanied by music by ATOM, one of the members of renowned electro group C2C from Nantes in France (part of his ‘Parrad’ band). 

The film expresses Roche Bobois’s unique positioning and its commitment to extending its particular brand of ‘French Art de Vivre’ around the world. 

 

Latest news

Roche Bobois

Roche Bobois participates for the fifth time in

For the fifth time, Roche Bobois was pleased to participate in the annual Dining by Design event.

Roche Bobois

Tunis Renovation

After a major renovation, you can now discover the new face of Roche Bobois Tunis.

Roche Bobois

ROCHE BOBOIS ANTIBES REOPENS

Our flagship showroom in the south of France, Roche Bobois Antibes, has reopened its doors.

Roche Bobois

ROUTE DU RHUM 2018

ROUTE DU RHUM – Destination Guadeloupe

Roche Bobois

Roche Bobois partners up with La Hune, Paris.

In a very fruitful partnership with La Hune, Roche Bobois has had the privilege of arranging the gallery’s new spaces for its first exhibition since its reopening.

Roche Bobois

Opening of a second showroom in Kiev, Ukraine.

With one showroom already open in the centre of Kiev, Roche Bobois has opened a second showroom in Domosfera.

Roche Bobois

Opening of pop-up store in Amsterdam

In mid-September, Roche Bobois opened a pop-up store in the heart of Amsterdam.

Roche Bobois

New showroom in Singapore

Roche Bobois opens a showroom in Bukit Timah.

Roche Bobois

New showroom in Tysons Corner, Virginia (USA)

Roche Bobois is continuing to grow in the US, with a new showroom in Tysons Corner, in Virginia.

Roche Bobois

NEW AUTUMN-WINTER COLLECTION

This season, the New Autumn-Winter Collection offers the best of Roche Bobois’ savoir-faire.

Roche Bobois

Opening of a 2nd showroom in Tokyo

Last June, Roche Bobois launched a second showroom dedicated to the Nouveaux Classiques

Roche Bobois

Press Day of the “Globe Trotter collection” designed by Marcel Wanders, in NYC

Roche Bobois hosted an exciting press day to discover the new Globe Trotter collection