Roche Bobois worldwide

GRAND OPENING IN PASADENA, CALIFORNIA

August 2015

GRAND OPENING IN PASADENA, CALIFORNIA

Roche Bobois has just opened its doors in Pasadena (North east of Los Angeles), Southern California.

Roche Bobois hosted the official opening of this striking new store in the presence of 130 VIP guests at the end of July.

For this occasion, Roche Bobois created a special atmosphere with a unique Butterfly theme. This layout highlighted some specific brand models: the Papillon sideboard (butterfly in French) designed by René Bouchara, the Lady B armchair (butterfly shape), designed by Cécile Maia Pujol, winner of the last Roche Bobois Design Award contest, as well as the armchairs upholstered in Osborne and Little butterfly fabric.

This is Roche Bobois’s 5th Californian showroom which completes its presence in this part of the USA. Both collections « Contemporains » and « Nouveaux Classiques » are displayed in a sophisticated and elegant way.