DISCOVER THE ROCHE BOBOIS TV ADVERT

DISCOVER THE ROCHE BOBOIS TV ADVERT

Shot at the Palace Brongniart at Place de la Bourse in Paris, the commercial conveys Roche Bobois’ perception of French luxury as being fresh, bold and full of joie de vivre

The execution: in light graceful moves, six spirited women push into place almost a hundred different pieces from the Mah Jong sofa collection, one of the brand’s most renowned products, to make a sofa-based swimming pool in a vibrant and colourful show. 

The rhythmic and elegant production was brought to life by Wendy Morgan, produced by Slowdance and accompanied by music by ATOM, one of the members of renowned electro group C2C from Nantes in France (part of his ‘Parrad’ band). 

The film expresses Roche Bobois’s unique positioning and its commitment to extending its particular brand of ‘French Art de Vivre’ around the world. 

 

Latest news

Roche Bobois sets up in Japan

Roche Bobois sets up in Japan

Roche Bobois opens its doors in Tokyo, Japan. The showroom is situated in the Aoyama area.

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ROCHE BOBOIS CELEBRATES 20 YEARS IN LEBANON

ROCHE BOBOIS CELEBRATES 20 YEARS IN LEBANON

Roche Bobois invited 10 Lebanese artists to customize the brand’s iconic piece: the Mah Jong sofa.

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Roche Bobois at IMM Cologne 2017

Roche Bobois at IMM Cologne 2017

Roche Bobois is proud to be taking part in the 2017 IMM Cologne Fair.

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10th anniversary of Roche Bobois in Kazakhstan

10th anniversary of Roche Bobois in Kazakhstan

Roche Bobois enlisted ten renowned Kazakhstani artists to customise a module of the Mah Jong sofa.

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Exclusive recital in partnership with Steinway & Sons, Munich (Germany)

Exclusive recital in partnership with Steinway & Sons

An exceptional event took place on the 24th November in the Munich showroom, in Germany.

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Stephen Burks Exhibition During Design Philadelphia

Stephen Burks Exhibition During Design Philadelphia

Stephen Burks Man Made - a special exhibition

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Utopia Fundraising Event in Atlanta

Utopia Fundraising Event in Atlanta

Roche Bobois teams up with designer Mimi Plange

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The Furtif Art Project

The Furtif Art Project

Discover a sneak peek inside a special pre-Art Basel Miami event, happening November 29th in Miami, Florida.

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Closing evening of Encuentros con la moda española

Closing evening of Encuentros con la moda española

The closing ceremony of the charity event, "Encuentros con la moda española", took place at the Ritz Madrid.

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Roche Bobois invited to Art Night

Roche Bobois invited to Art Night

Roche Bobois recently had the pleasure of participating in ART NIGHT, an event focusing on art, design and architecture.

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Opening in Paramus – New Jersey

Opening in Paramus – New Jersey

Roche Bobois has officially opened its doors in Paramus, New Jersey, roughly an hour outside of New York.

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Roche Bobois Wandsworth (London) re-opens after major refurbishment

Re-Opening after major refurbishment

Roche Bobois’s 10-year old flagship South London showroom has undergone a major refurbishment

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