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DISCOVER THE ROCHE BOBOIS TV ADVERT

DISCOVER THE ROCHE BOBOIS TV ADVERT

Shot at the Palace Brongniart at Place de la Bourse in Paris, the commercial conveys Roche Bobois’ perception of French luxury as being fresh, bold and full of joie de vivre

The execution: in light graceful moves, six spirited women push into place almost a hundred different pieces from the Mah Jong sofa collection, one of the brand’s most renowned products, to make a sofa-based swimming pool in a vibrant and colourful show. 

The rhythmic and elegant production was brought to life by Wendy Morgan, produced by Slowdance and accompanied by music by ATOM, one of the members of renowned electro group C2C from Nantes in France (part of his ‘Parrad’ band). 

The film expresses Roche Bobois’s unique positioning and its commitment to extending its particular brand of ‘French Art de Vivre’ around the world. 

 

Latest news

Hong Kong reinterprets the brand’s iconic Mah Jong sofa

Hong Kong reinterprets the brand’s iconic Mah Jong sofa

Roche Bobois gave ‘carte blanche’ to personalise miniature 3D-printed versions of the Mah Jong sofa

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Roche Bobois at the Saint Tropez Harbour

Roche Bobois at the Saint Tropez Harbour

More than a hundred guests were invited to the new terrace of the Lounge Club.

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Reopening night in Amsterdam

Reopening night in Amsterdam

The Roche Bobois Amsterdam showroom now inspires modernity, creativity and design thanks to a successful remodeling job.

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Opening of the 2nd Roche Bobois showroom in Shenzhen, China

Opening of the 2nd Roche Bobois showroom in Shenzhen, China

Roche Bobois just opened its 2nd showroom in the city of Shenzhen, located just a few kilometers away from Hong-Kong.

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Golf tournament at the Saint George’s Hill Golf Club, Surrey – UK

Golf tournament at the Saint George’s Hill Golf Club, Surrey – UK

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Opening of the first Roche Bobois showroom in Japan

Opening of the first Roche Bobois showroom in Japan

On Wednesday 14th June, Roche Bobois opened its first Japanese location in the Ayoama district of Tokyo.

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Roche Bobois Celebrates its First Anniversary in South Korea

Roche Bobois Celebrates its First Anniversary in South Korea

Roche Bobois has celebrated its first anniversary in South Korea with a wonderful event dedicated to the “French Art de Vivre”.

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Roche Bobois sets up in Japan

Roche Bobois sets up in Japan

Roche Bobois opens its doors in Tokyo, Japan. The showroom is situated in the Aoyama area.

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ROCHE BOBOIS CELEBRATES 20 YEARS IN LEBANON

ROCHE BOBOIS CELEBRATES 20 YEARS IN LEBANON

Roche Bobois invited 10 Lebanese artists to customize the brand’s iconic piece: the Mah Jong sofa.

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10th anniversary of Roche Bobois in Kazakhstan

10th anniversary of Roche Bobois in Kazakhstan

Roche Bobois enlisted ten renowned Kazakhstani artists to customise a module of the Mah Jong sofa.

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Exclusive recital in partnership with Steinway & Sons, Munich (Germany)

Exclusive recital in partnership with Steinway & Sons

An exceptional event took place on the 24th November in the Munich showroom, in Germany.

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Closing evening of Encuentros con la moda española

Closing evening of Encuentros con la moda española

The closing ceremony of the charity event, "Encuentros con la moda española", took place at the Ritz Madrid.

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