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DISCOVER THE ROCHE BOBOIS TV ADVERT

DISCOVER THE ROCHE BOBOIS TV ADVERT

Shot at the Palace Brongniart at Place de la Bourse in Paris, the commercial conveys Roche Bobois’ perception of French luxury as being fresh, bold and full of joie de vivre

The execution: in light graceful moves, six spirited women push into place almost a hundred different pieces from the Mah Jong sofa collection, one of the brand’s most renowned products, to make a sofa-based swimming pool in a vibrant and colourful show. 

The rhythmic and elegant production was brought to life by Wendy Morgan, produced by Slowdance and accompanied by music by ATOM, one of the members of renowned electro group C2C from Nantes in France (part of his ‘Parrad’ band). 

The film expresses Roche Bobois’s unique positioning and its commitment to extending its particular brand of ‘French Art de Vivre’ around the world. 

 

Latest news

Roche Bobois moves to Ekaterinburg, Russia

Roche Bobois moves to Ekaterinburg, Russia

The brand celebrated the opening of their third store in Ekaterinburg, Russia, in Oural.

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Inauguration of the first store in Guadeloupe

Inauguration of the first store in Guadeloupe

Roche Bobois moved to Pointe-à-Pitre (Jarry).

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The brand’s second store opening in Vietnam

The brand’s second store opening in Vietnam

After the opening of the first store in Ho Chi Minh, Roche Bobois opened its doors to Hanoi.

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Roche Bobois opens its first store in Vietnam

Roche Bobois opens its first store in Vietnam

Roche Bobois inaugurated its very first store in Ho Chi Minh City, Vietnam.

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Roche Bobois moves to the heart of Miami’s Design District

Roche Bobois moves to the heart of Miami’s Design District

Roche Bobois opened the doors to its third store in Miami, at the heart of Wynwood Design district.

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Third store opening in New York, USA

Third store opening in New York, USA

Roche Bobois opened its third space in the heart of Manhattan, New York in the Upper West Side.

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Jean Paul Gaultier at the Montreal Museum of Fine Arts

Jean Paul Gaultier at the Montreal Museum of Fine Arts

Jean Paul Gaultier’s Love Is Love evening celebration at the Montreal Museum of Fine Arts

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Roche Bobois & Art Toronto present the “Canada 150” Project

Roche Bobois & Art Toronto present the “Canada 150” Project

Art Toronto, the most important contemporary and modern art fair in Canada, and Roche Bobois partnered for a special Canada 150 Project .

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Roche Bobois Furnishes Lounge in International Architectural Firm, Gensler

Roche Bobois Furnishes Lounge in International Architectural Firm, Gensler

Gensler, recently added an abundance of amenities to its offices to maximize innovation and creativity.

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Roche Bobois Manhasset Showroom Moves to New Location

Roche Bobois Manhasset Showroom Moves to New Location

The Roche Bobois showroom in Manhasset relocated near the Americana Mall

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Hong Kong reinterprets the brand’s iconic Mah Jong sofa

Hong Kong reinterprets the brand’s iconic Mah Jong sofa

Roche Bobois gave ‘carte blanche’ to personalise miniature 3D-printed versions of the Mah Jong sofa

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Roche Bobois at the Saint Tropez Harbour

Roche Bobois at the Saint Tropez Harbour

More than a hundred guests were invited to the new terrace of the Lounge Club.

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