GRAND OPENING OF THE ROCHE BOBOIS FLAGSHIP IN MILAN
Present in Milan for many years, Roche Bobois has decided to relocate to an exceptional showroom in the heart of the city’s design district, where all the Italian and international high-end furniture brands are located. The interior architecture of this 1600m2 space across two levels was conceived by the Roche Bobois design office. It was specifically designed to showcase the brand's concept, collections and know-how, and includes areas dedicated to digital tools and projects.
The space is characterized by natural materials, both mineral and vegetal: ceramics, wood, green walls, and more. Two staircases placed on either side of the vast floors organize the flow of visitors around a full-height shaft that serves as an interior courtyard.
To mark the opening of the new showroom during Milan Design Week, the Barcelona collective Wanda has created an exceptional scenography. The collective has previously developed projects for major luxury brands and institutions (Louis Vuitton, Dior and the Guggenheim Museum). The designers dreamt up a wonderful, poetic decor for the occasion - a white cloud of origami that spreads from the outside inwards, highlighting two new spectacular pieces from Roche Bobois: the Blogger sofa designed by Roberto Tapinassi & Maurizio Manzoni, and the striking, sculptural Polygonia unit designed by Giacomo Garziano.
Roche Bobois Showroom
Via Felice Cavallotti, 14