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Le Mag

Jiang Qiong Er & Roche Bobois in Milan

April 2024

For the Milan Design Week, Roche Bobois unveils its new collaboration with the Franco-Chinese artist and designer Jiang Qiong Er.

By naming this collection “Bamboo Mood”, the designer wanted to introduce a metaphor around bamboo, a powerful symbol in Chinese culture. The plant represents the key values of integrity, resilience, simplicity and harmony.

The collection debuted as an exclusive preview at the Roche Bobois showroom in Milan, located in the heart of the Durini Design District, prior to its worldwide launch in fall 2024.