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Brand History


Roche bobois is the story of two families, the Roches and the Chouchans, not predestined to meet. In 1950, Jacques Roche purchased the old Alexandre Dumas theater on rue de Lyon and built two stores. His sons, Philippe and François, joined the company and together established the company's development strategy. They began to distribute the very best contemporary furniture, which was heavily inspired by Bauhaus designers, such as Minvielle, Steiner and Airbourne, and equally inspired by renowned designers such as Pierre Paulin and Marc Berthier. At this time, the Chouchans were selling furniture in Paris on Boulevard Sébastopol at "Au Beau Bois" (which later became Bobois).

1960 The meeting

1960 : Copenhagen Salon: The discovery of Scandinavian furniture. Not yet acquainted, Francois and Philippe Roche and Patrick and Jean-Claude Chouchan, attend the expo with the idea of importing furniture to sell in Paris. They meet and together design their first catalog which launches the national franchise. The adventure was just beginning. In 1961, they designed their first nationwide advertising campaign in Elle magazine. Sales boomed, and through this success, the adds proved the benefits of combining their resources and their names. From this point on roche bobois gained its own identity and became a brand name.

1970 1970 • 1980 • 1990 - CONSTANT EVOLUTION

In the 1970, the power of television sparked a profound shift in household and a sofa was a "must-have". Sofas became the core of the "Les Contemporains" collection. In the 1980's, Roche Bobois expanded its collection with the creation of "Les Provinciales", a collection that would rethink traditional French furniture. The 1990's were characterized by a trend to fuse ethnic influences. Roche Bobois responded to this trend with the creation of the collection "Les Voyages". Roche Bobois is one of few in local furniture distributors to have successfully expanded globally, all the while creating a definable style in sync with the needs and desires of its customers.



The beginning of the 21st century at Roche Bobois was marked by two significant events: A global expansion with more stores in an even growing number of prestigious cities of the world, from the former Lupari palace of Bologna to the futuristic buildings of Montreal. And the development of a richer partnership with designers and architects, who conceive and create with Roche Bobois striking yet useful furniture and objects that embody a certain idea of design: design for living.



"In 2010, Roche Bobois celebrated 50 years of design and international development, with numerous events in France and across the globe. Notably, the brand initiated a partnership with the designer, Jean Paul Gaultier. This collaboration between Roche Bobois and Jean Paul Gaultier, two French presences with worldwide influence, reveals the shared history nurtured by fashion and décor: creativity, aesthetics, audacity and energy are its language, as well as expertise and a sense of detail.

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2020 IN 2020, ROCHE BOBOIS TURNS 60.

60 years of creations, collaborations with renowned personalities of design, architecture, and fashion, 60 years of expansion in France and internationally. On the occasion of its anniversary, the brand introduces BOMBOM, a collection of seating and decorative accessories designed by artist Joana Vasconcelos. This collection is energetic, optimistic and colourful, and interprets with talent the core values at the heart of Roche Bobois' identity since the beginning: creativity and know-how. The company is also pursuing multiple projects, such as a growing digitalisation online and in-store, allowing visitors to personalise the products of their choosing and integrate them in their own interior. Roche Bobois is also strongly committed to further develop its eco-designed collections, and to keep on improving the environmental impact of the existing collections, both initiatives being fundamental pillars of the ecologically responsible stance dear to the brand.

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