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ORA-ITO is the brand and name used by the French designer who founded the first virtual studio, aged 19. Famed for subverting the communication of global design brands such as Nike and Apple, Ora Ito became something of a media sensation in the late 1990s, especially when orders to the ORA-ITO website flooded in as people tried to buy his ‘virtual’ range of products. He has since worked with many of the world’s leading brands. For Roche Bobois Ora Ito has created a range of furniture including a spectacular futuristic dining table, winner of the Best of the best at the 2013 Red Dot Awards.
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